Tag
salience
3 findings
Behaviour & psychologyPositional List-Order Choice BiasExactly 31.3% of control group applications and 31.1% of treatment group applications were directed to the first vacancy mentioned on the call or text message, despite first-listed vacancies comprising only 22% of all available matches.RCTBehaviour & psychologySalience-Driven Compensation CaptureTotal worker compensation increased by 25% to 30% (COP 334,133 to COP 421,469 / USD $152–$191 per month, p < 0.01; bonus increase coef = 203,042 to 228,628 COP, p < 0.01) despite weekly prizes representing only 2% of salary (COP 30,000 / USD $15 gift certificates).RCTBehaviour & psychologySymbolic In-Kind Salience NudgingDistributing 284 small in-kind prizes (1.4 per month per branch) alongside public bulletin feature profiles increased goal achievement likelihood by 70 percentage points (p < 0.05) when paired with supervisory reminders, despite prize values representing only 2% of total compensation.RCT