Tag
social_proof
2 findings
Methods & evidenceFacebook Social Proof for Field Survey ParticipationSocial proof validation helped overcome initial refusal challenges, enabling successful enrollment of 8,248 participants and sustained engagement across 51,395 weekly survey responses over 30 weeks.RCTBehaviour & psychologySocial Proof Credibility BuildingStationing team members inside formal money transfer branches combined with social proof photo postings significantly reduced intake suspicion, achieving a 56% retention rate in branch recruitment.RCT