MTO Branch Intercept Recruitment Credibility
RCTClinical Trial
Conducting field experiments among migrant workers in public spaces faces high refusal rates due to migrants' reluctance to share sensitive financial and family information with unknown surveyors.
Picture this
Partnering with established money transfer operators to position research teams directly inside branch offices leverages the financial institution's brand trust, reassuring potential participants that research is legitimate.
What the evidence says
Stationing enumerators inside UAE Exchange MTO premises significantly reduced participant suspicion and survey refusals, achieving a 56% retention rate for branch recruits compared to 52% for public intercept recruits.
- Who was studied
- N = 8,248 initial migrant recruits in Dubai and Sharjah, UAE, with 50% recruited inside UAE Exchange branches and 50% in public gathering spots.
- How
- Comparative sampling analysis assessing participant recruitment efficiency, baseline survey completion, and 30-week study retention by recruitment location.
What to do
Partner with local Money Transfer Operators to conduct in-branch participant recruitment for international remittance research.
From the source
"During the baseline's second wave, surveyors were stationed inside UAE Exchange premises, which helped build credibility and reduced suspicion."
A Field Experiment among Filipino Migrant Workers in the UAE.pdf