Tag
3 cards
Assignment to the full intervention group resulted in a 0.08–0.09 standard deviation liberalization in a perceived gender norms index, reducing the perception that husbands of working women would be judged negatively.
Professional stigma messages decreased application rates by 2.9 percentage points on average (-0.125 percentage points for the bottom Machine Learning group, p = 0.015), while personal stigma messages showed virtually zero effect (+0.006 average, +0.047 bottom group, p = 0.756), proving these stigma dimensions operate through distinct psychological mechanisms.
The recruiting treatment increased reported community acceptability of post-marital female work away from home by 4.3 percentage points (p < 0.05) relative to a control group mean of 7.1%, while national BPO call centers maintain a female worker share of 45% in India (and 69% globally).