Tag
stigma_salience
3 findings
Labour & employmentDigital Advertising Stigma Salience AmplificationProfessional stigma ads reduced program sign-ups by 26% (-0.032 percentage points, p < 0.001) and social stigma ads reduced sign-ups by 39% (-0.047 percentage points, p < 0.001) relative to control (0.121% sign-up rate), proving low-touch ad formats amplify stigma salience.RCTEconomics (general)Salience-Mitigation Duality in Stigma FramingPure salient stigma framing reduced job fair attendance by 12.0 percentage points among the bottom response group (p = 0.042; group difference p = 0.022). Combining salience with dispelling testimonials attenuated the negative effect to a non-significant -4.4 percentage points (p = 0.585 for group difference).RCTLabour & employmentStigma Salience versus Mitigation Dual DynamicMerely mentioning social stigma reduced job fair attendance by 1.4 percentage points overall and by 12.0 percentage points for the bottom predicted response group (p = 0.022). Adding testimonials attenuated this negative effect to -0.044 percentage points (statistically insignificant), demonstrating that salience forces can offset mitigation efforts.RCT