Tag

survey_retention

2 cards

Methods & evidenceRCT
Recipient Household Welcome Call Rapport Strategy
The preliminary welcome call strategy enabled completion of 2,075 detailed endline household surveys despite high phone survey attrition challenges (with only ~10% explicit refusal rate).
Behaviour & psychologyRCT
Social Proof Credibility Building
Stationing team members inside formal money transfer branches combined with social proof photo postings significantly reduced intake suspicion, achieving a 56% retention rate in branch recruitment.