Tag

trust_building

2 cards

Methods & evidenceRCT
Facebook Social Proof for Field Survey Participation
Social proof validation helped overcome initial refusal challenges, enabling successful enrollment of 8,248 participants and sustained engagement across 51,395 weekly survey responses over 30 weeks.
Behaviour & psychologyRCT
Social Proof Credibility Building
Stationing team members inside formal money transfer branches combined with social proof photo postings significantly reduced intake suspicion, achieving a 56% retention rate in branch recruitment.