Tag
trust_building
3 findings
Methods & evidenceFacebook Social Proof for Field Survey ParticipationSocial proof validation helped overcome initial refusal challenges, enabling successful enrollment of 8,248 participants and sustained engagement across 51,395 weekly survey responses over 30 weeks.RCTSocial workIterative Service Planning and Trust BuildingService plans were collaboratively reviewed and updated every 90 days, enabling navigators to build sufficient rapport for students to disclose intimate personal crises and complete action steps across 33.8 interactions per semester.RCTBehaviour & psychologySocial Proof Credibility BuildingStationing team members inside formal money transfer branches combined with social proof photo postings significantly reduced intake suspicion, achieving a 56% retention rate in branch recruitment.RCT