Micro-Market Priority Targeting Algorithm

Download image · 1200 × 630 PNG

In Simple Words

Imagine an emergency medical team routing ambulances specifically to neighborhoods experiencing the highest density of critical calls, rather than patrolling every street evenly regardless of need.

Small and medium firms in France

No proactive agency outreach
0.199 permanent vacancies per firm
Proactive agency outreach
24% more permanent vacancies

Six-and-a-half-month trial; agency postings only. This tests the outreach package, not the targeting algorithm separately. Control firms could request services.

See source →

Research question

Public employment agencies frequently distribute recruitment assistance uniformly across sectors, diluting resources in healthy markets while under-serving severely depressed local labor markets.

Participants

N = 7,438 firms across 129 local employment agencies representing 85 French commute zones.

Study Design

Algorithmic ranking of local sectors using baseline survey data (BMO survey on 400,000 firms) weighted by agency-level jobseeker stocks, local labor tightness ($\theta \approx 0.42$), and job-finding probabilities.

Results

Prioritizing small and medium-sized firms (5 to 250 employees) in low-tightness micro-markets concentrated treatment among high-need sectors, achieving a 24% increase in permanent vacancies (p < 0.01) while keeping the proportion of treated firms in any single micro-market below 2% median.

Takeaway

Construct a priority targeting index that ranks sectors by local labor market tightness and job-finding rates to direct employer outreach toward the most depressed micro-markets.

Source and citation

See source →

Read alongside the research

Plain-English glossary

Original explanations, informed by the references below. Examples are illustrations, not data from the studies above. The research text stays unchanged.

Median

The middle number after arranging the values from smallest to largest. If there are two middle numbers, use their average.

ExampleFor the values 2, 4 and 12, the middle value is 4. The median is 4.

NIST · Measures of location ↗Read more about median →
Baseline

The starting measurements in a study. Researchers use these to compare what participants were like at the start with what happens later.

ExampleBefore a training programme starts, researchers measure workers’ earnings. That first measurement is the baseline.

GET-IT glossary · Baseline characteristics ↗Read more about baseline →

Related findings