Mobile SMS Vacancy Dissemination

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In Simple Words

Imagine a library that requires visitors to physically check a bulletin board every morning to see if new books have arrived versus sending an automated text message directly to their phones the minute a desired book is returned.

Job seekers using Peru employment services

Traditional non-digital service
No clear employment effect
Texts with service-database jobs
Modest employment gain
Texts with service and outside jobs
Larger employment gain

The Peru experiment evaluated texts containing vacancies from the service database and texts including outside vacancies. The review reports modest two-month employment gains with SMS, no detectable effect of traditional intermediation, and larger employability effects for the outside-vacancy group. These are reported study estimates, not absolute employment rates or a claim of a significant direct difference between SMS arms.

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Research question

Traditional Public Employment Services rely heavily on physical office visits or passive online portals, creating search costs and information delays for job seekers who lack regular internet access or transportation.

Participants

Job seekers registered with Peru's Public Employment Service (PES).

Study Design

Multi-treatment randomized controlled trial comparing traditional in-person PES services against automated SMS vacancy alerts drawing from internal PES databases and external job postings.

Results

Delivering job vacancy information via SMS generated modest positive impacts on short-term (2-month) employment, whereas traditional non-digital intermediation produced no statistically detectable effect. Sending SMS alerts containing vacancies from both inside and outside the PES database yielded the largest gains in employability and online search activity at minimal additional cost.

Takeaway

Integrate automated SMS job vacancy alerts into public employment service workflows to push relevant openings directly to job seekers' mobile devices.

Source and citation

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Filipe Cavalcanti; Laísa Ratcher; Livia Gouvêa; Luiz Felipe Fontes

Evidence in Labor Market Policies and Implications for Brazil: Job Search Assistance

CC BY 3.0 IGO

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Plain-English glossary

Original explanations, informed by the references below. Examples are illustrations, not data from the studies above. The research text stays unchanged.

Randomized controlled trial

A study that uses chance, like drawing lots, to decide who receives each option being compared. Researchers compare the groups’ outcomes to estimate the effect of those options.

ExampleA lottery assigns volunteers to a training programme or a comparison group. Researchers then compare their outcomes.

GET-IT glossary · Randomized study ↗Read more about randomized controlled trial →

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