In Simple Words
Evaluating a program using only people who signed up is like judging the popularity of a movie by surveying people inside the theater, while completely ignoring everyone who looked at the movie poster outside and walked away.
Research question
Standard randomized evaluations of job training programs estimate treatment impacts by comparing accepted applicants with rejected applicants, systematically ignoring eligible non-applicants who were deterred during recruitment.
Participants
N = 1,460 youth in Experiment 1 and N = 768 youth in Experiment 2 in Cairo, Egypt.
Study Design
Randomized field trial analyzing recruitment-stage eligibility and application drop-off before post-application randomization.
Results
Control application rate was 43% in Experiment 1 and job fair attendance was 5.9% in Experiment 2, establishing that recruitment messaging alters who enters the sample pool before program training impact evaluation occurs.
Takeaway
Measure recruitment-stage eligibility and non-applicant drop-off when evaluating active labor market policies rather than restricting randomization to existing applicant pools.