Original source
Improving Labor Market Opportunities to Increase Women’s Employment and Education in India
secondary evaluation summary · J-PAL
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BPO Recruitment Information Shock
"Women aged 18 to 24 in treatment villages were 4.6 percentage points more likely to be employed in the BPO sector than their peers in comparison villages and 2.4 percentage points more likely to work at all for pay outside the home."
Demand-Side Primacy in Female Education
"For at least some girls, it is low demand, rather than poverty or high fees, that keeps them from school."
Service Sector Female Labor Preference
"Women hold a relatively large share of BPO jobs in India (close to 45 percent), which is high in comparison to the sex ratio for employment in most other industries. Employers have reported preferring hiring women for these jobs for several reasons, including that women interact with customers in a more pleasant way and that they believe women are more trustworthy than men."
White-Collar Service Wage Premium Asymmetry
"BPO jobs are also relatively well paid. Starting salaries with no experience ranged from 5,000-10,000 (about US$110-220) per month in 2003, twice the average pay for non-BPO workers with similar levels of education."